The Cost of Doing Business

Medical device reps sell products to doctors and hospitals based on how efficient their products are, how they improve outcomes for patients and how much money they save the hospitals. A doctor’s reimbursement is also impacted by these factors.

Historically, reps would carry a bag full of brochures and a laptop with powerpoint presentations and excel spreadsheets. But when companies started to deploy iPads to their sales teams, it opened a world of possibilities.

We were asked to build an iPad app that would allow reps to easily show doctors what the procedure reimbursement rates are for various procedures and sites of service.

We were able to transform a cumbersome excel spreadsheet into a clean, efficient tool on an iPad, allowing a rep to use with a doctor to see reimbursement implications under various clinical scenarios and settings.

Much better than Excel.

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